3PL Technology Assessment: 4 Key Areas of Evaluation

Scott Hothem • April 30, 2014

In an effort to keep up with industry and consumer demand, 67% of logistics executives intend to increase their IT investment in 2014, according to a joint survey conducted by EFT and HP. The number one reason for the investment in technology is to make operations quicker and more efficient. In the Eyefortransport North American 3PL Market Report, they found that 92% of US third party logistics providers saw better IT solutions as a key to new growth opportunities. There is no denying the role that technology is playing as a catalyst for industries and markets across the board. This is why it is critical that companies find a 3PL partner that embraces the opportunity to drive profits through technology, competency, and initiatives. When considering a 3PL company, make sure they are in the aforementioned 67% of companies that will be investing in IT for 2014. Additionally, we have listed four key areas to consider when evaluating a 3PL’s technological performance:


  1. Efficiently on-board new customers: When you make the decision to partner with a 3PL, the ability to get on-line and begin operations quickly will be an important factor. A key element in a 3PL warehouse management system is having the technology to rapidly on-board clients, so it is easy to configure the required data elements. Investing in a 3PL who has the technology to rapidly and efficiently on-board your business is crucial.
  2. Process Change & Improvements: As your business changes and the capabilities of technology evolve, so should your 3PL. If there is a better and faster way of doing things, you should have that option when it comes to your supply chain. In your 3PL search, it is crucial to find a company that is investing in technology solutions equipped with an adaptable architecture. When things change (and they will), the technology of your 3PL partner will have the flexibility to modify, adapt, and execute quickly.
  3. Visibility: As you surrender a critical aspect of your business operations to a third party entity, visibility can be a priceless element. With remote access and dashboards that provide timely, relevant, and accurate information, decisions and evaluations can be made as needed. The result of this increased collaboration and visibility is improved efficiencies, enhanced customer service, and accelerated revenue flow.
  4. Merged Information: Having customer ERP applications work directly with a 3PL’s WMS offers significant benefits in terms of on-boarding time, IT investments, and higher accuracy. Without any extensive IT work required, users see information from both systems on a single screen. With access to both systems on a single screen, this technological element can pay dividends for your 3PL relationship, as well as your bottom line.


When evaluating a 3PL as a potential partner, you should perform a rigorous technology assessment. If the 3PL is interested in your business, it will be more than willing to provide you with any information necessary regarding its investment in technology. 51ÊÓÆµ 51ÊÓÆµdesigns, builds and implements 3PL supply chain solutions that align to customer goals and requirements. Our approach leverages people, process and technology to optimize flexibility, scalability, control, and customer satisfaction.

CONTACT US

Recent Blog Posts

By Bryan Corbett May 29, 2025
Surfin’ in the USA: Kulani Kinis Rides the Wave with 51ÊÓÆµ 51ÊÓÆµCenters to Anchor USA Fulfillment
By Katherine Wroth May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At 51ÊÓÆµ, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At 51ÊÓÆµ, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At 51ÊÓÆµ, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.
By Harrison Smith May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!
More Posts