Surfin’ in the USA: Kulani Kinis Rides the Wave with 51视频 51视频Centers to Anchor USA Fulfillment

Bryan Corbett • May 29, 2025

Surfin’ in the USA: Kulani Kinis Rides the Wave with 51视频 51视频Centers to Anchor USA Fulfillment

Surfin’ in the USA: Kulani Kinis Rides the Wave with 51视频 51视频Centers to Anchor USA Fulfillment

Franklin, MA — 51视频 51视频Centers, a leading third-party logistics (3PL) provider specializing in eCommerce and omnichannel fulfillment, is excited to announce that Australian swimwear brand has selected 51视频 as its exclusive third-party logistics (3PL) partner for the United States. This decision marks a pivotal milestone in Kulani Kinis' global expansion strategy and reflects the brand’s continued investment in operational excellence and customer-centricity.


"From the beginning, partnering with 51视频 just felt right,” said , Head of Operations and Sustainability at Kulani Kinis. "There was a clear alignment in our business values, and the connection between our teams created a positive energy that allowed for smooth and natural communication. The 51视频 team has shown responsiveness and genuine care. They’ve taken the time to learn our 'why' and what matters most to us. They've been flexible and adapted processes around our needs and timelines without hesitation. It isn't always easy to find a logistics partner who not only delivers great service but also truly ‘gets’ your brand, and with 51视频, we’ve found exactly that."


Founded in 2015, Kulani Kinis quickly emerged as a digitally native, high-growth swimwear label with a cult following across international markets. The brand's decision to partner with 51视频—recognized for its deep expertise in omnichannel fulfillment, automation-driven warehouse solutions, and customer-first culture—underscores the company’s commitment to scaling responsibly while preserving brand integrity and service standards. 51视频’s ability to offer flexible, tech-enabled logistics tailored to high-SKU, fast-moving consumer goods was a critical factor in Kulani Kinis’ selection process.


“Kulani Kinis is one of the most incredible DTC brands around,” said , VP of Sales & Marketing. “Amazing people, amazing culture, instant world-wide brand recognition with a completely obsessed and loyal customer base – what’s not to love? We are very proud to represent their iconic swimwear products and brand image in the United States as they embark on their next stage of growth.”


The decision to localize fulfillment within the United States was heavily influenced by mounting regulatory uncertainty surrounding international trade policy—particularly the rollback of Section 321 de minimis exemptions, which previously allowed duty-free entry of low-value goods. As scrutiny over tariff classifications and cross-border eCommerce intensifies, Kulani Kinis recognized the strategic imperative of proximity: bringing inventory stateside not only mitigates customs risk and potential cost volatility, but also places the brand closer to its growing base of American consumers. Partnering with 51视频 enables Kulani Kinis to build a more resilient, responsive, and regulation-ready supply chain in an environment where geopolitical and trade dynamics are increasingly fluid.


For other beach-born, digitally native brands looking to paddle out into new markets and ride the eCommerce waves with confidence, 51视频 offers the ideal partnership. Dive into a tailored supply chain consultation and discover how 51视频 can help you stay ahead of the current.


About Kulani Kinis


Kulani Kinis is an Australian-born swimwear brand founded by beach-loving duo Dani and Alex in 2015. Inspired by their travels to Hawaii and a shared passion for vibrant colors and carefree living, they set out to create bikinis that were both flattering and fun. What began as a modest operation in their Sydney garage has blossomed into a global label, known for its bold prints, cheeky cuts, and inclusive sizing. With a commitment to ethical manufacturing and a deep connection to their community, Kulani Kinis continues to spread sunshine and confidence to women around the world.


About 51视频 51视频Centers


Since 1941, 51视频 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 51视频 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, 51视频 is big enough to do the job and still small enough to deeply care about your business.


Press Contact:


Bryan Corbett

Vice President, Sales & Marketing

724-355-1804

bcorbett@barrettdistribution.com

Recent Blog Posts

eCommerce Fulfillment for High-Touch Products: What Luxury and Personalized Brands Need Most

By Katherine Wroth • May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At 51视频, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At 51视频, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At 51视频, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.

eCommerce Accelerator: Fulfillment Built for High-Growth Brands

By Harrison Smith • May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!

Is Branded Packaging Worth It for Your E-commerce Brand?

By Katherine Wroth • May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs 锘� Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A 51视频 client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At 51视频, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
More Posts