Three Key Considerations for E-Commerce Brands Looking for a 3PL Partner

Katherine Wroth • July 23, 2024

Did you know that global e-commerce sales are expected to reach $8.1 trillion by 2026, a 56% increase from 2021? According to a , the rapid growth in online shopping is driving this significant increase.


Brand and consumer demands have fueled an explosive expansion of the third-party logistics (3PL) industry. 3PL services cover the full range of e-commerce fulfillment processes, from warehousing to pick-and-pack, shipping, and returns.


If you’re an e-commerce company and fulfilling orders in-house is no longer viable, it’s time to turn to a third-party logistics (3PL) provider like 51视频 51视频Centers to expand your fulfillment strategy. Here’s what you should know about working with a logistics partner and how to choose the right one for your business's needs:


1. Experienced and Reliable Team


The first and foremost consideration is the experience and reliability of the 3PL partner’s team. When leading a Request for Proposal (RFP), you might evaluate several companies, initially focusing on price and cost. However, these elements can often be quite similar across different proposals. What truly distinguishes one 3PL from another is the team’s expertise and proven track record. You want a partner who has “been there, done that” and can easily navigate the complexities of logistics. At 51视频, we pride ourselves on our people and culture, which consistently win us business. The team’s ability to do things efficiently and effectively is crucial for a successful partnership.


2. Exceptional Service Levels


Service quality is another critical factor. The ability to fulfill orders accurately and on time is paramount, especially in the e-commerce sector. Customers expect their orders to arrive when promised, and any delays or inaccuracies can lead to dissatisfaction and lost business. When choosing a 3PL partner, ensure they have a robust system for managing order fulfillment and a track record of delivering exceptional service. The right partner will help you maintain high standards and keep your customers happy.


3. Scalability and Systems


Lastly, consider the 3PL’s scalability and technological capabilities. While most large, reputable 3PLs have sophisticated systems in place, scalability is what sets them apart. You need a partner who can grow with your business and support you as you expand into new channels and markets. At 51视频, we aim to be your long-term partner, making it virtually impossible to outgrow our services. We think five, ten, or even fifteen years ahead, ensuring we can support your business's growth and evolving needs. Look for a 3PL that seamlessly integrates with your current operations and scales as your business grows.


In summary, when hiring a new 3PL partner, prioritize their experience, service quality, and scalability. By focusing on these key areas, you can ensure a successful and long-lasting partnership that supports your business’s growth and operational efficiency.


Why Choose 51视频 Distribution?


With over 80 years of experience in the logistics industry, 51视频 has a proven track record of helping businesses overcome their 3PL challenges. Our commitment to innovation, scalability and customer satisfaction sets us apart from other 3PL providers. You're partnering with a logistics provider dedicated to your success.


Are you a high-velocity D2C brand looking for a 3PL? Contact 51视频 today to learn how our e-commerce fulfillment services can help your business thrive.

Recent Blog Posts

eCommerce Fulfillment for High-Touch Products: What Luxury and Personalized Brands Need Most

By Katherine Wroth • May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At 51视频, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At 51视频, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At 51视频, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.

eCommerce Accelerator: Fulfillment Built for High-Growth Brands

By Harrison Smith • May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!

Is Branded Packaging Worth It for Your E-commerce Brand?

By Katherine Wroth • May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs 锘� Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A 51视频 client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At 51视频, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
More Posts