3 Supply Chain Contingency Planning Tips for Medical Device Companies

Scott Hothem • July 16, 2014

The recent months have brought some intense weather to all corners of our country. From the “Polar Vortex” last winter to violent tornadoes across the Midwest to Hurricane Arthur, each new day and week holds something new and potentially challenging. The only thing constant about weather is change. Theses volatile climate patterns unfortunately bring more than wind, snow, rain and lightning. Unfortunately these events cause a spike in emergency room and hospital visits. There have already been 41 tornado fatalities in 2014, according to . In fact during the Polar Vortex, reported that hospitals in Detroit brought in additional staff on multiple occasions to treat ER patients.


To make things more challenging, these additional visits and demands on hospital staffs and medical groups are often coupled with constraints on resources and accessibility. Over the 4th of July weekend, Hurricane Arthur left over 40,000 people with power and even caused a part of North Carolina Hwy. 12 to buckle on Hatteras Island. Last winter’s frigid temperatures and precipitation forced numerous surgeries and procedures to be rescheduled or cancelled. While organizations have contingency plans and redundancies in place to account for these scenarios, what back up strategy is there to account for supply chain complications? 

The timely and precise demands that define medical device logistics needs to be maintained, especially in times of great need. Investing the time, energy and resources into contingency planning is like buying insurance. Hopefully you’ll never need it, but having the plans and process in place when these challenges arise can be the difference between life and death. These 3 elements can be implemented into your medical device supply chain, allowing your organization to persevere in the most difficult times.


  1. Be pre-emptive: While weather plays a major role in the disruption of services and the addition of constraints on resources, there are many other factors that could disrupt your supply chain. Manmade disasters, business decisions and governmental factors, just to name a few. However by having a finger on the pulse of what is happening around your organization can allow you to forecast possible problems. Notifying the key logistical partners that make up your supply chain is key. Ensure everyone is on the same page and ready to find answer to potential questions.
  2. Increase your essential supplies: To combat any lags or disruptions to your supply chain, having an abundance of the most necessary and important supplies stocked and accessible is crucial. Any device that you’ve been without in a similar situation should be maintained at a higher level to prevent a recurrence. While your bottom line is still a major consideration, you don’t have to throw your inventory management plan out of whack, but you do need to account for any delays.
  3. Supplier audits: This is a key element in maintaining visibility. Understanding and seeing the process your logistic partners leverage, and more importantly the results, can show the imperative steps to protect it in an emergency, as well as where other resources can be pulled to create a lean, agile fulfillment plan when necessary.

 

Supply chain contingency is a key element within your overall strategy. Identifying and responding to potential risks can mitigate a substantial threat to not only your operations, but your community. In an survey, 73% of participating companies claimed to have experienced a supply chain disruption. 32% of those said it took over 1 month to recover. Working closely with your supply chain personnel and partners is a critical step in preparing for the worst. With a focus on visibility and a track record of results, 51ÊÓÆµ 51ÊÓÆµCenters has the technology, man-power and resources to play a key role in your contingency planning. 

CONTACT US

Recent Blog Posts

By Katherine Wroth May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At 51ÊÓÆµ, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At 51ÊÓÆµ, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At 51ÊÓÆµ, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.
By Harrison Smith May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!
By Katherine Wroth May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs  Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A 51ÊÓÆµ client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At 51ÊÓÆµ, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
More Posts