51视频 51视频Centers Announces Long-Term Partnership with High-Flying eCommerce Apparel Brand nuuds

Bryan Corbett • August 21, 2023

Fashion Forward with 51视频: nuuds Embarks on a New Logistics Adventure

Franklin, MA – August 21, 2023 – Today, , a pioneering name in third-party logistics (3PL) since 1941, is thrilled to announce its newest partnership with the rapidly growing direct-to-consumer (DTC) apparel brand, . Following a rigorous selection process, which saw several industry competitors vying for the opportunity, nuuds has chosen 51视频 as their 3PL provider to support their rapidly growing eCommerce fulfillment needs. Additionally, 51视频 will oversee all future retail and omnichannel expansion, as well as the launch of their new children's clothing line, .


Rob Fletcher, co-founder of nuuds and Head of Operations, spearheaded the selection process on behalf of nuuds. Particularly impressed with 51视频’s hands-on approach, agility and operational capabilities, Rob stated, "As a young, growing DTC eCommerce brand, 51视频 can help us grow in any direction we want. Everything we'd heard about 51视频 was evident during our site visits. Their operational team and leadership exhibited unparalleled agility and understanding of our unique needs as a brand. The fact that 51视频 pursued us with such vigor made us feel genuinely valued."


nuuds and tones will initially launch out of the Memphis region, where 51视频 maintains a strong campus of premium eCommerce fulfillment centers powered by .


 shared his perspective: "Amazing brand, unbelievable growth story, amazing people to work with at nuuds. In the logistics world, those three adjectives describe the perfect partner. Everyone at 51视频 is honored and thrilled to be chosen as nuuds’ trusted 3PL partner. Selecting a supply chain partner is one of the most critical decisions a young, growing brand makes, and we are ecstatic with their decision. Everyone at 51视频 is excited to get to work!”


Launched in October of 2023, nuuds is a direct-to-consumer (DTC), elevated basics apparel brand centered around authenticity and inclusivity.  and is very well known for her influence in the social media realm. nuuds' clothing, crafted for every body type, underscores the brand's commitment to quality, comfort, and genuine representation. Just a year post-launch, nuuds' success and growth underscore the brand's resonance with its audience.


51视频's choice by nuuds serves as a testament to the logistics provider's longstanding reputation in the industry. , 51视频 is known for striking the perfect balance of scale and personalized service - big enough to deliver, yet small enough to care deeply about their partners' success.


About 51视频 51视频Centers


Since 1941, 51视频 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 51视频 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15 times, 51视频 is big enough to do the job and still small enough to deeply care about your business.


About nuuds


A beacon of body positivity, nuuds is a direct-to-consumer (DTC) elevated basics apparel brand centered around authenticity and inclusivity. Their apparel, crafted for every body type, underscores the brand's commitment to quality, comfort, and genuine representation. nuuds was created to be your one stop place for attainable, high-quality basics that fit and flatter your real body like nothing else. Whether you’re wanting a super smoothing bodysuit to make you feel confident for a night out, or that insanely cozy sweatshirt you grab out of your hamper night after night, I know these are going to be your new favorite basics.


Recent Blog Posts

eCommerce Fulfillment for High-Touch Products: What Luxury and Personalized Brands Need Most

By Katherine Wroth • May 15, 2025
Let’s be honest—most 3PLs aren’t built for high-touch brands. With premium price tags come premium expectations, and fulfillment is no exception. Whether it’s monogrammed leather goods or curated skincare kits, today’s high-touch brands can’t afford to treat logistics like a commodity. At 51视频, we work with boutique luxury and personalized brands every day. One thing is clear: fulfillment is more than getting a product from Point A to Point B. It’s the final critical touchpoint in the customer experience and needs to feel as premium as the product itself. The Fulfillment Factor Behind High-Touch Brand Loyalty 71% of consumers expect personalization and 76% get frustrated when they don’t get it (Source: McKinsey & Company, 2021) You’ve done the hard work. Your product is beautiful, your website is curated and your brand story is compelling. But if the unboxing experience feels generic or careless, it can cheapen everything. In the luxury space, fulfillment is brand extension. That’s where we come in. What High-Touch Brands Need from a 3PL Here’s what we’ve learned working with some of the fastest-growing personalized and luxury DTC brands: 1. Inventory Accuracy That Doesn’t Miss When you offer custom options like embroidery, personalization, or mix-and-match bundles, flawless inventory control is essential. The entire order will be delayed or incorrect if one SKU is missing. At 51视频, we achieve 99.9% inventory accuracy through advanced warehouse management systems and real-time visibility that integrates directly with platforms like Shopify and Amazon. 2. Kitting + Personalization Whether it’s applying branded tissue paper, adding thank-you notes, or assembling kits with care, we support: Custom kitting and assembly Packaging inserts SKU-level quality control Custom labeling and wrapping We’ve helped brands build everything from personalized PR kits to retail-ready gift boxes that align and enhance branding. 3. Speed Without Sacrificing Experience Yes, customers want fast shipping. But luxury shoppers expect care. That’s why we help brands strike the right balance by delivering quickly without cutting corners. With 24+ fulfillment centers across the U.S. , we enable 1 to 2-day ground shipping to 95% of the country while maintaining consistent handling processes that protect quality. 4. A Warehouse That Reflects Your Brand You’ve built a brand that stands out. Your 3PL should reflect that. At 51视频, we offer: In-warehouse banners to spotlight your brand Co-branded unboxing content and marketing support A dedicated support team that understands your business and cares about the details Your brand isn’t an afterthought. It’s part of the daily operation. The Results: Better Reviews, Fewer Returns and Higher LTV According to Deloitte, brands that deliver a consistent customer experience across all touchpoints enjoy 2.4x higher customer loyalty. When fulfillment meets expectations, it drives repeat purchases, positive word-of-mouth and long-term growth. Ready for Your Forever 3PL? If you’re a high-touch, high-growth eCommerce brand, it’s time for a fulfillment partner that gets it. Contact us for a complimentary supply chain consultation and see what your brand can do with the right 3PL.

eCommerce Accelerator: Fulfillment Built for High-Growth Brands

By Harrison Smith • May 14, 2025
Tired of Being Too Small for Big 3PLs? We Built This Just for You!

Is Branded Packaging Worth It for Your E-commerce Brand?

By Katherine Wroth • May 13, 2025
What's the biggest touchpoint in eCommerce? It’s when the order finally lands on your customer’s doorstep. With eCommerce projected to surpass $7.4 trillion globally by 2030 (Statista), the question isn’t just how fast you ship, but how you show up at your customer’s doorstep. For many brands, packaging is no longer just a protective layer. It’s an experience. And in a noisy, competitive digital space, it can be a significant differentiator. So, should your e-commerce brand invest in branded packaging? Let’s break it down. What Counts as “Branded Packaging”? Branded packaging is more than putting a logo on a box. It’s the full packaging experience; your choice of box design, inserts, colors, materials and even the tape you seal it with. Done well, it communicates your brand before a customer even opens the flap. Think: Custom-printed boxes with your brand colors Inserts with product tips or thank-you notes Packaging designed to be photographed and shared Its packaging has a purpose and has become an extension of the product for many brands. The Upside: Why Branded Boxes Work 1. Boosts Brand Visibility Generic brown boxes don’t spark recognition. But boxes that reflect your identity build brand equity. Studies show branded packaging can increase brand recall by up to 80%. 2. Enhances the Customer Experience The first physical interaction with your brand is when someone receives your product. A well-thought-out unboxing experience can reinforce trust and create excitement. In fact, 68% of consumers say it makes them more likely to recommend a brand. 3. Generates Organic Buzz Branded packaging gets shared, especially when it’s visually appealing. Customers are more likely to post about their unboxing, which becomes free marketing and expands your reach. 4. Can Lower Shipping Costs 锘� Custom mailers built around product dimensions can reduce dunnage, lower dimensional weight and reduce parcel costs. BARRETT PRO TIP: A 51视频 client cut freight spending by optimizing box sizes for product kits, improving efficiency and presentation. The Tradeoffs: What to Watch Out For 1. Higher Upfront Costs Custom boxes and inserts require upfront investment in materials and design. That said, many brands recover costs through shipping savings or customer retention. 2. Fulfillment Complexity More packaging options mean more room for packing errors. Unless you have a WMS with visual guides, this can lead to longer training times and fulfillment mistakes. 3. Security Risks Branded boxes can attract attention on doorsteps. With porch piracy losses reaching $12 billion in 2024, clearly labeled packages may become targets. Consider shipment protection to safeguard your customer experience and reputation. Packaging Options: Which Route Is Right? Not all brands need fully branded packaging. Here’s a quick breakdown: Plain Packaging: Simple and cost-effective. Works for brands that prioritize speed or a clean look. Fully Branded: Custom prints and full-color designs that create a premium unboxing moment. Partially Branded: Generic exterior with branded inserts or inner packaging. A balanced approach. Dual-Purpose: Packaging that doubles as storage or display. Helpful in cutting waste and adding value. Final Take: Packaging That Works For You At 51视频, we support brands at every stage of growth. The best packaging solution reflects your customer promise, fits your budget and runs smoothly through your fulfillment operation. Are you ready to optimize your packaging and fulfillment? Contact us for a complimentary supply chain consultation today.
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